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1.
Business communication today Sushil Bahl by
Material type: Text Text
Publication details: New Delhi: Response Books, 1996
Availability: Items available for loan: Central Library Allama Iqbal Open University Islamabad (1)Call number: 658.45 BAB.

2.
The craft of copywriting June A. Valladares by
Material type: Text Text
Publication details: New Delhi: Response Books, 2000
Availability: Items available for loan: Central Library Allama Iqbal Open University Islamabad (1)Call number: 659.132 VAC.

3.
Effective advertising :Understanding when, how, and why advertising works Gerard J. Tellis by
Publication details: New Delhi: Response Books, 2004
Availability: Items available for loan: Central Library Allama Iqbal Open University Islamabad (1)Call number: 659.1 TEE.

4.
Ethical choices in business R. C. Sekhar by
Material type: Text Text
Publication details: New Delhi: Response Books, 1997
Availability: Items available for loan: Central Library Allama Iqbal Open University Islamabad (1)Call number: 174.4 SEE.
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5.
Fundamentals of supply chain management twelve drivers of competitive advantage John T. Mentzer by
Material type: Text Text
Publication details: New Delhi Response Books 24
Availability: Items available for loan: Central Library Allama Iqbal Open University Islamabad (1)Call number: 650 MEF.

6.
Globalization and labour-management relations :dynamics of change C.S. Venkata Ratnam by
Material type: Text Text
Publication details: California: Response Books 2001
Availability: Items available for loan: Central Library Allama Iqbal Open University Islamabad (1)Call number: 331.0954 RAG.

7.
HRD audit : evaluating the human resource function for business improvement Rao T Venkateswara by
Material type: Text Text
Publication details: New Delhi: Response Books, 1999
Availability: Items available for loan: Central Library Allama Iqbal Open University Islamabad (1)Call number: 658.31250954 VEH.

8.
Human resource management : perspectives for the new era edited by Debi S. Saini and Sami A. Khan by
Material type: Text Text
Publication details: New Delhi: Response Books, 2000
Availability: Items available for loan: Central Library Allama Iqbal Open University Islamabad (1)Call number: 658.3 HUM.

9.
The Indian media business Vanita Kohli by
Material type: Text Text
Publication details: New Delhi: Response Books, 2003
Availability: Items available for loan: Central Library Allama Iqbal Open University Islamabad (1)Call number: 302.230954 VAI.

10.
Knowledge-based marketing :the twenty-first century competitive edge Ian Chaston by
Material type: Text Text
Publication details: New Delhi: Response Books, 2004
Availability: Items available for loan: Central Library Allama Iqbal Open University Islamabad (1)Call number: 658.8 CHK.

11.
Lessons in six sigma : 72 must-know truths for managers Debashis Sarkar by
Material type: Text Text
Publication details: New Delhi: Response Books, 2004
Availability: Items available for loan: Central Library Allama Iqbal Open University Islamabad (1)Call number: 658.4013 SAL.

12.
Management ethics : integrity at work Joseph A. Petrick and John F. Quinn by
Material type: Text Text
Publication details: New Delhi: Response Books, 1997
Availability: Items available for loan: Central Library Allama Iqbal Open University Islamabad (1)Call number: 658 PEM.

13.
Management of organizational change : leveraging transformation K. Harigopal by
Edition: 2nd ed.
Material type: Text Text
Publication details: New Delhi: Response Books, 2006
Availability: Items available for loan: Central Library Allama Iqbal Open University Islamabad (1)Call number: 658.406 HAM.

14.
Managing people in organisations the challenges of change BOOK B. R. Virmani by
Publication details: New Delhi Response Books 2000
Availability: Items available for loan: Central Library Allama Iqbal Open University Islamabad (1)Call number: 658.300954 VIM.

15.
More effective communication : a manual for professionals John V. Vilanilam, by
Material type: Text Text
Publication details: New Delhi: Response Books, 2000
Availability: Items available for loan: Central Library Allama Iqbal Open University Islamabad (1)Call number: 658.45 VIM.

16.
The practice of making strategy : a step-by-step guide Fran Ackermann, Colin Eden and Ian Brown by
Publication details: New Delhi: Response Books, 2005
Availability: Items available for loan: Central Library Allama Iqbal Open University Islamabad (1)Call number: 658.4012 ACP.

17.
Quality in business : 76 mantras for managers Debashis Sarkar by
Material type: Text Text
Publication details: New Delhi: Response Books, 2003
Availability: Items available for loan: Central Library Allama Iqbal Open University Islamabad (1)Call number: 658.4013 SAQ.

18.
The (un) common sense of advertising : getting the basics right Sanjay Tiwari by
Material type: Text Text
Publication details: New Delhi: Response Books, 2003
Availability: Items available for loan: Central Library Allama Iqbal Open University Islamabad (1)Call number: 659.1 TIU.

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