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Strategic marketing channel management

by Bowersox, Donald J; Cooper, M Sixby(jt. auth).

Material type: book Book Publisher: New York: McGraw-Hill, 1992Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.8 BOS.

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2.
Supply chain logistics management

by Bowersox, Donald J; David J. Closs (jt. auth.); M. Bixby Cooper (jt. auth.).

Edition: 2nd ed. Publisher: Boston: McGraw-Hill, 2007Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.5 BOS.

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A managerial introduction to marketing

by Staudt, Thomas A; Bowersox, Donald J; Donald, Arthur.

Edition: 3rd ed. Publisher: Englewood Cliffs: Prentice-Hall, 1976Availability: Items available for loan: Central Library AIOU Islamabad (2). Location(s): General Stacks 658.8 STM.

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