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1. Basic marketing management

by Dalrymple, Douglas J; Parsons, Leonard J. (jt. auth).

Publisher: New York: John Wiley & Sons, 1995Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.8 DAB.

2. Marketing management : text and cases

by Darymple, Douglas J; Parsons, Leonard J. (jt. auth).

Edition: 7th ed. Publisher: New York: John Wiley & Sons, 2000Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.8 DAM.


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