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141. Marketing management BOOK

by Kotler, Philip.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi Prentice Hall of India 1999Availability: No items available Checked out (1).

142. Marketing management : text and cases

by Darymple, Douglas J; Parsons, Leonard J. (jt. auth).

Edition: 7th ed. Publisher: New York: John Wiley & Sons, 2000Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.8 DAM.

143. Effective management for marketing 1999-2000

by Hatton, Angela; Worsam, Mike (jt. auth).

Material type: book Book Publisher: Oxford: Butterworth, 1999Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.8 HAE.

144. Essentials of marketing : A global-managerial approach

by Perreault, William D; McCarthy, E. Jerome (jt.auth).

Edition: 8th ed. Publisher: Boston: Irwin, McGraw-Hill, 2000Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.8 PEE.

145. Technical analysis from A to Z : covers every trading tool...from the absolute breadth index to the zig zag

by Achelis, Steven B.

Material type: book Book Publisher: New Delhi: Vision Books, 1995Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 380.1 ACT.

146. Research for marketing decisions

by Green, Paul E; Albaum, Gerald; Tull, Donald S.

Material type: book Book Publisher: New Delhi: Prentice-Hall, 1999Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.83 GRR.

147. Marketing financial services

by Ennew, Christine (ed.); Watkins, Trevor (ed.); Wright, Mike (ed.).

Edition: 2ndMaterial type: book Book Publisher: Oxford: Butterworth-Heinemann, 1998Availability: No items available In transit (1).

148. Value-added public relations : The secret weapon of integrated marketing

by Harris, Thomas L.

Publisher: Chicago: NTC Business Books, 2000Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 659.2 HAV.

149. The brand marketing book : creating, managing and extending the value of your brand

by Marconi, Joe.

Material type: book Book Publisher: Chicago: NTC Business Books, 2001Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.827 MAB.

150. Communicating globally : an integrated marketing approach

by Don. E. Schultz; Kitchen, Philip J. (jt. auth).

Material type: book Book Publisher: Chicago: NTC Business Books, 2000Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.848 SCC.

151. TechnoBrands : how to create and use ""brand identity"" to market, advertise and sell technology products

by Pettis, Chuck.

Material type: book Book Publisher: New Delhi: Viva Books, 2000Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.827 PET.

152. Marketing operations 1997-98

by Worsam, Mike.

Material type: book Book Publisher: Oxford: Butterworth-Heinemann, 1997Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.8 WOM.

153. Marketing channels

by Rosenbloom, Bert.

Edition: 6th ed.Material type: book Book Publisher: Fort Worth: Dryden, 1999Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.8 ROM.

154. Introduction to marketing

by Frain, John.

Edition: 4thMaterial type: book Book Publisher: London: ITP, 1999Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.8 FRI.

155. Everything you need to know about marketing

by Forsyth, Patrick.

Edition: 2dnMaterial type: book Book Publisher: New Delhi: Kogan Page, 2000Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.8 FOE.

156. Marketing

by Kotler, Philip; Brown, Linden (jt. auth); Adam, Stewart (jt. auth); Armstrong, Gary (jt. auth).

Edition: 5th ed.Material type: book Book Publisher: Australia: Pearson Education, 2001Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.800994 MAR.

157. Executive action in marketing

by Oxenfeldt, Alfred R.

Publisher: Belmont: Wadsworth, 1967Availability: Items available for loan: Central Library AIOU Islamabad (2). Location(s): General Stacks 658.8 OXE.

158. Practical marketing : an Asian perspective

by Hou, Wee Chow.

Material type: book Book Publisher: Singapore: Addison-Wesley, 1997Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.80095 HOP.

159. Principles of marketing

by Kotler, Philip; Armstrong, Gary (jt. auth).

Edition: 12th ed.Material type: book Book Publisher: New Jersey: Prentice-Hall, 2001Availability: Items available for loan: Central Library AIOU Islamabad (2). Location(s): General Stacks 658.8 KOP.

160. Essentials of marketing a global managerial approach

by Perreault, William D; McCarthy, E. Jerome.

Edition: 10th reprint Publisher: Islamabad: National book Foundation, 2007Availability: Items available for loan: Central Library AIOU Islamabad (1), Regional Library Faisalabad (2). Location(s): General Stacks 658.8 PEE, 658.8 PEE.


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