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21.
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Readings in advertising management
by Bellur, V. V;
Berkman, Harold W. & H. F Lau.
Material type:  Book Publisher: Bombay: Himalaya Publishing, 1988Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 659.112 BER.
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22.
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Measuring advertising readership and results
by Starch, Daniel.
Material type: Book Publisher: New York: McGraw-Hill, 1966Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 659.112 STM.
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23.
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Advertisement writing
by Jefkins, Frank.
Material type: Book Publisher: Estover: Macdonald, 1976Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 659.13 JEA.
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24.
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Mature advertising : a handbook of effecttiveness in print
by Parker, Robert B.
Material type: Book Publisher: Reading, Mass: Addison-Wesley, 1981Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 659.132 PAM.
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25.
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Lettering for advertising
by Leach, Mortimer.
Material type: Book Publisher: New York: Reinhold, 1956Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 659.1324 LEL.
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26.
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Radio advertising : How to sell it and write it
by Robinson, Sol.
Material type: Book Publisher: Blue Ridge Summit,Pa Tab Books 1974Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 659.142 ROR.
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27.
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The making of a television commercial : what television advertising is all about
by Bush,Ted H;
Landeck, Terry (jt. auth).
Material type: Book Publisher: New York: Macmillan Publishing Co, 1980Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 659.142 BUM.
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28.
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Advertising communications & promotion management
by Rossiter, John R;
Percy, Larry (jt. auth).
Edition: 2nd ed.Material type: Book Publisher: New York: Irwin/McGraw-Hill, 1997Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 659.1 ROA.
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29.
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Contemporary advertising BOOK
by Arens, William F.
Edition: 7thMaterial type: Book; Format:
print
; Literary form:
not fiction
Publisher: Boston McGraw-Hill 1999Availability: Items available for loan: Central Library AIOU Islamabad (1), Regional Library D.I.Khan (1). Location(s): General Stacks 659.1 ARC, General Stacks 659.1 ARC.
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30.
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Contemporary advertising
by Arens, William F;
Bovee, Courtland L. (jt. auth).
Edition: 5th ed. Material type: Book Publisher: Illinois: IRWIN, 1982Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 659.1 ARC.
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31.
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Intorduction to advertising and promotion : an integrated marketing communications perspective
by Belch, George E;
Belch, Michael A. (jt auth).
Edition: 3rd ed.Material type: Book Publisher: Boston, Massachusetts: Irwin, 1990Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 659.1 BEI.
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32.
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Advertising management
by Narayan, B. Dr.
Material type: Book Publisher: New Delhi: A P H, 1998Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 659.1 NAA.
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33.
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The impact of television advertising on children
by Namita Unnikrishnan;
Shailaja Bajpai.
Publisher: New Delhi: Sage, 1996Availability: Items available for loan: Central Library AIOU Islamabad (2). Location(s): General Stacks 302.234083 NAI.
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34.
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Public relations : Concepts, strategies & tools
by Jethwaney, Jaishri N;
Sarkar, Narendra Nath;
Varma, Adarsh Kumar.
Material type: Book Publisher: New Delhi: Sterling publishers, 1994Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 659.2 JEP.
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35.
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Mass media in America
by Pember, Don R.
Edition: 5thMaterial type: Book Publisher: New York: Macmillan. 1987Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 001.510973 PEM.
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36.
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Advertising
by Ahuja, B. N;
Chhabra, S. S. (jt. auth).
Material type: Book Publisher: Delhi: Surjeet Publications, 1989Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 659.1 AHA.
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37.
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The fundamentals of advertising
by Wilmshurst, John;
Mackay, Adrian (jt.aut.).
Edition: 2nd ed.Material type: Book Publisher: Oxford: Butterworth-Heinemann, 1999Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 659.1 WIF.
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38.
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Promotional practice
by Ace, Cathy.
Material type: Book Publisher: Oxford: Butterworth-Heinemann, 1995Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.82 ACP.
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39.
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Fundamentals of advertising research
by Fletchers, Alan D;
Bowers, Thomas A.
Edition: 3rdMaterial type: Book Publisher: Belmont, California Wadsworth Publishin 1988Availability: Items available for loan: Regional Library Bahawalpur (1). Location(s): 659.1072 FLF.
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40.
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Advertising
by Wright, John S;
Winter, Willis L. (jt. auth);
Zeigler, Sherilyn K.(jt. auth).
Edition: 5thMaterial type: Book Publisher: New York: McGraw-Hill, 1982Availability: Items available for loan: Central Library AIOU Islamabad (3). Location(s): General Stacks 659.1 WRA.
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