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21.
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Basic marketing : a managerial approach
by Mcgarthy, E. Jerome;
Perreault, William D. (jt.Auth).
Edition: 8th ed.Material type:  Book Publisher: Homewood, Illinois: Richard D. Irwin, 1984Availability: Items available for loan: Central Library AIOU Islamabad (3), Regional Library Bahawalpur (1), Regional Library D.I.Khan (4). Location(s): General Stacks 658.8 MCB, General Stacks 658.8 MCB, General Stacks 658.8 MCB.
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22.
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Marketing
by Myers, James H.
Material type: Book Publisher: New York: McGraw-Hill, 1986Availability: Items available for loan: Central Library AIOU Islamabad (2). Location(s): General Stacks 658.8 MYM.
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23.
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A preface to marketing management
by Peter, J. Paul;
Donnelly, James H. (jt.auth);
Tarpey, Lawrence X. (jt.auth).
Edition: Revised Publisher: Plano, Texas: Business Publications, 1982Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.8 PEP.
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24.
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Fundamentals of marketing
by Stanton, William J;
Etzel, Michael J. (jt. auth);
Walker, Bruce J. (jt. auth).
Edition: 10th ed.Material type: Book Publisher: New York: McGraw-Hill, 1994Availability: Items available for loan: Central Library AIOU Islamabad (3), Regional Library D.I.Khan (2), Regional Library Faisalabad (1), Regional Library Mianwali (1). Location(s): General Stacks 658.8 STF, General Stacks 658.8 STF, General Stacks 658.8 STF, General Stacks 658.8 STF.
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25.
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A managerial introduction to marketing
by Staudt, Thomas A;
Bowersox, Donald J;
Donald, Arthur.
Edition: 3rd ed. Publisher: Englewood Cliffs: Prentice-Hall, 1976Availability: Items available for loan: Central Library AIOU Islamabad (2). Location(s): General Stacks 658.8 STM.
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26.
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Marketing
by Stapleton, John.
Material type: Book Publisher: Dunton Green: Hodder and Stoughton, 1984Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.8 STM.
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27.
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Cases for analysis in marketing
by Talarzyk, W. Wayne.
Material type: Book Publisher: Illinois: Dryden Press, 1977Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.8 TAC.
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28.
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Marketing in an age of change :an introduction
by Udell, Jon G.
Material type: Book Publisher: New York: John Wiley, 1981Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.8 UDM.
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29.
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The management of marketing
by Wilson, Mike.
Material type: Book Publisher: Hampshire: Gower, 1980Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.8 WIM.
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30.
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Marketing
by McDaniel, Carl.
Edition: 2ndMaterial type: Book Publisher: Cambridge: Harper & Row, Publishers, 1982Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.800973 MCM.
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31.
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Marketing : an integrated approach
by McDaniel, Carl D.
Material type: Book Publisher: New York: Harper & Row, 1979Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.800973 MCM.
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32.
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Essentials of marketing : Study Guide
by Feinberg, Barbara Jane.
Material type: Book Publisher: New York: Macmillan, 1984Availability: Items available for loan: Regional Library D.I.Khan (1). Location(s): General Stacks 658.8 FEE.
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33.
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Export Channel Management
by Hartley, Robert.
Material type: Book Publisher: Karachi Export Promotion Bureau 1987Availability: Items available for reference: Central Library AIOU Islamabad [658.8 HAE] (1 ). Location(s): Reference 658.8 HAE.
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34.
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Getting paid : managing your money
by Hall, R. Duvane.
Material type: Book Publisher: Karachi: Export promotion bureau, 1987Availability: Items available for reference: Central Library AIOU Islamabad [658.8 HAG] (2 ). Location(s): Reference 658.8 HAG.
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35.
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Principles of marketing : a South Asia perspective
by Kotler, Philip;
Armstrong, Gary (jt. auth);
Agnihotri, Prafulla Y. (jt. auth);
Ehsan ul Haque (jt. auth).
Edition: 13th ed.Material type: Book Publisher: New Delhi: Pearson, 2010Availability: Items available for loan: Central Library AIOU Islamabad (2). Location(s): General Stacks 658.8 PRI.
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36.
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Principles of marketing
by Lamb, Charles W;
Hair, Joseph F. [jt.athr.];
McDaniel, Carl.
Material type: Book Publisher: Cincinnati, Ohio: South-Western, 1992Availability: Items available for loan: Central Library AIOU Islamabad (1), Regional Library D.I.Khan (1). Location(s): General Stacks 658.8 LAP, General Stacks 658.8 LAP.
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37.
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Essentials of marketing
by MCarthy, E. Jerome.
Edition: 3rd ed. Publisher: Homewood, Illinois: Irwin, 1985Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.8 MCE.
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38.
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Marketing
by Myers, James H.
Material type: Book Publisher: New York: McGraw-Hill, 1986Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.8 MYM.
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39.
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The world of international business
by Ross, Randoloph E.
Material type: Book Publisher: Karachi: Export promotion brueau, 1987Availability: Items available for reference: Central Library AIOU Islamabad [658.8 ROW] (2 ), Regional Library Faisalabad [658.8 ROW] (1 ). Location(s): Reference 658.8 ROW, General Stacks 658.8 ROW.
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40.
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Problems in Marketing
by Raymond Corey E. Christopher H. Lovelock Scott Ward.
Edition: 6thMaterial type: Book Publisher: New York McGraw-Hill Book Company 1985Availability: Items available for loan: Regional Library D.I.Khan (1). Location(s): General Stacks 658.8 RAP.
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