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41. Views of marketing :a reader

by French, Warren A; Sekely, William S.

Material type: book Book Publisher: New York: Harper & Row, 1979Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.8 VIE.

42. Competition and human behavior

by Wasson, Chester R; McConaughy, David H. (jt.auth); Sturdivant, Frederick D. (jt.auth).

Material type: book Book Publisher: New York: Appleton-Century-Croft, 1968Availability: Items available for loan: Central Library AIOU Islamabad (2). Location(s): General Stacks 658.8 WAC.

43. International marketing BOOK

by Walsh, L.S.

Edition: 2ndMaterial type: book Book; Format: print ; Literary form: not fiction Publisher: Playmouth Macdonald & Evans 1981Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.8 WAI.

44. Marketing for managers

by Webster, Frederick E.

Publisher: New York: Harper & Row, 1974Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.8 WEM.

45. Marketing management cases :planning and executing marketing strategy

by Weilbacher, William M.

Edition: 4th Publisher: New York: Macmillan, 1986Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.8 WEM.

46. Directing the marketing effort

by Willsmer, Ray L.

Material type: book Book Publisher: London: Staples press, 1971Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.8 WID.

47. Directing the marketing effort

by Willsmer, Ray L.

Material type: book Book Publisher: London: Pan Books, 1975Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.8 WID.

48. Marketing management : a strategic planning approach

by Buell, Victor P.

Material type: book Book Publisher: New York: McGraw-Hill, 1984Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.802 BUM.

49. Marketing management

by Tull, Donald S; Kahle, Lynn R. (jt. auth).

Material type: book Book Publisher: New York: Macmillan Publishing, 1990Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.802 TUM.

50. Marketing management cases : planning and executing marketing strategy

by Weilbacher, William M.

Material type: book Book Publisher: London: The Macmillan Company/Collier-Macmilan, 1970Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.802 WEM.

51. Pricing strategy :reconciling customer needs and company objectives

by Taylor, Bernard; Wills, Gordon.

Material type: book Book Publisher: London: Staples, 1969Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.816 TAP.

52. Marketing research

by Aaker David A; Day, George S. (jt. auth); Kumar, V. (jt. auth).

Edition: 5th ed. Publisher: New York: John Wiley & Sons, 1990Availability: Items available for loan: Central Library AIOU Islamabad (1), Regional Library D.I.Khan (1). Location(s): General Stacks 658.83 AAM, General Stacks 658.83 DAM.

53. Marketing research : methodological foundetions

by Churchill, Gilbert A.

Edition: 4th Publisher: Chicago: The Dryden, 1979Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.83 CHM.

54. Why stocks go up (and down) : a guide to sound investing

by Pike, William H.

Material type: book Book Publisher: Homewood: Dow Jones-Irwin, 1983Availability: Items available for loan: Central Library AIOU Islamabad (1), Regional Library D.I.Khan (3), Regional Library Lahore (1), Regional Library Mianwali (1). Location(s): General Stacks 658.835 PIW, General Stacks 658.835 PIW, General Stacks 332.6322, General Stacks 658.835 PIW.

55. Marketing research (C-576) : measurement and method

by Tull, Donald S; Hawkins, Del L. (jt. auth).

Edition: 6th ed.Material type: book Book Publisher: Islamabad: National Book Foundation, 1993Availability: Items available for loan: Regional Library Bahawalpur (2), Regional Library D.I.Khan (3), Regional Library Faisalabad (1). Location(s): General Stacks 658.835 TUM, General Stacks 658.835 TUM, General Stacks 658.835 TUM.

56. Marketing research : meaning, measurement, and method; a text with cases

by Tull, Donald S; Hawkins, Del I. (jt. auth).

Material type: book Book Publisher: New York: Macmillan, 1976Availability: Items available for loan: Central Library AIOU Islamabad (1), Regional Library D.I.Khan (1). Location(s): General Stacks 658.835 TUM, General Stacks 658.835 TUM.

57. Marketing research : information for decision making

by Cox, Eli P III.

Material type: book Book Publisher: New York:; Harper & Row, 1979Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.83 COM.

58. Research for marketing decisions

by Green, Paul E; Tull, Donald S. (jt. auth).

Material type: book Book Publisher: Englewood Clifs, N. J: Prentice-Hall, 1966Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.83 GRR.

59. Marketing research

by Luck, David J.

Edition: 7thMaterial type: book Book Publisher: New Delhi: Prentice-Hall, 1989Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.83 LUM.

60. Marketing in developing countries

by Nasir-ud-Deen, Khawaja.

Material type: book Book Publisher: Karachi: National Book foundation, 1976Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.83 NAM.


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