|
|
41.
|
Marketing research
by Tull, Donald S;
Hawkins, Del I.
Material type:  Book Publisher: New York Macmillan Publishing 1976Availability: Items available for loan: Regional Library Bahawalpur (1). Location(s): 658.835 TUM.
|
|
|
42.
|
Marketing research
by Aaker David A;
Day, George S.
Edition: 5thMaterial type: Book Publisher: New York John Wiley & Sons 1995Availability: Items available for loan: Regional Library Mirpur (1). Location(s): DISPLAY 658.83 AAM.
|
|
|
43.
|
Marketing research text and cases
by Boyd, Harper W;
Westfall, Ralph (jt. auth) ;
Stasch, Stanley F. (jt. auth).
Edition: 6th ed.Material type: Book Publisher: Homewood, Illinoise: Irwin, 1985Availability: Items available for loan: Regional Library Mirpur (2). Location(s): DISPLAY 658.835 BOM.
|
|
|
44.
|
Marketing research : measurement and method
by Tull, Donald S;
Donald s.Tull;
Del I. Hawkings.
Edition: 5thMaterial type: Book Publisher: New york Macmillan publishing company 1993Availability: Items available for loan: Regional Library Mirpur (1). Location(s): General Stacks 658.835 TUM.
|
|
|
45.
|
Marketing research text and cases
by Boyd, Harper W;
Westfall, Ralph (jt. auth);
Stasch, Stanley F. (jt. auth).
Edition: 6thMaterial type: Book Publisher: Homewood, Illinoise: Irwin, 1985Availability: Items available for loan: Regional Library Mirpur (2). Location(s): General Stacks 658.835 BOM.
|
|
|
46.
|
Qualitative marketing research : understanding consumer behaviour
by Maison, Dominika.
Material type: Book Publisher: London: Routledge, 2019Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.83 MAQ.
|
|
|
47.
|
Research methodology in marketing : theory development, empirical approaches and philosophy of science considerations
by Eisend, Martin;
Kuss, Alfred (jt.auth).
Material type: Book Publisher: Switzarland: Springer Nature, 2019Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.83 EIR.
|
|
|
48.
|
A concise guide to market research: the process, data , and methods using IBM SPSS statistics
by Sarstedt , Marko;
Mooi, Erik (jt. auth).
Material type: Book Publisher: Berlin: Springer. 2019Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 511.42 SAC.
|
|
|
49.
|
Qualitative consumer and marketing research :the Asian perspectives and practices
by Nuttavuthisit, Krittinee.
Material type: Book Publisher: Singapore: Springer, 2019Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.83 NUQ.
|
|
|
50.
|
Essentials of marketing research : a hands-on orientation
by Malhotra, Naresh K.
Edition: Global ed.Material type: Book Publisher: Boston: Pearson Education Limited, 2015Availability: No items available Checked out (1).
|
|
|
51.
|
Marketing research
by Aaker, David A;
Kumar V. (jt. auth);
Day, George S. (jt. auth);
Lawley, Meredith (jt. auth);
Stewart, David (jt. auth).
Edition: 2nd Pacific Rim ed.Material type: Book Publisher: Milton: John Wiley & Sons, 2007Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.83 MAR.
|
|
|
52.
|
Artificial intelligence and machine learning for business for non-engineers
by Groom, Frank M. (ed.);
Jone, Stephan S. (ed.).
Material type: Book Publisher: Boca Raton: CRC Press, 2020Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.800285 ART.
|
|
|
53.
|
Strategic marketing for high technology products : an integrated approach
by Fotiadis, Thomas.
Material type: Book Publisher: London: Routledge, 2020Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 620.00688 FOS.
|
|
|
54.
|
Marketing research
by Zikmund, William;
D'Alessandro, Steve (jt. auth);
Winzar, Hume (jt. auth);
Lowe, Ben (jt. auth);
Babin, Barry (jt. auth).
Edition: 3rd ed. Material type: Book Publisher: Melbourne: Cengage Learning, 2014Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.83 MAR.
|
|
|
55.
|
Marketing Research : an applied approach
by Malhotra, Naresh K;
Molhotra, Naresh K;
Nunan, Daniel;
Birks David F.
Edition: 5th ed.Material type: Book Publisher: London: Pearson, 2017Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.8 MAM.
|
|
|
56.
|
Marketing research
by Kolb, Bonita.
Edition: 2nd ed.Material type: Book Publisher: London: Sage, 2018Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): 658.83 KOM.
|
|
|
57.
|
The Routledge companion to marketing research
by Wright, Len Tiu ed;
Moutinho, Luiz ed;
Stone, Merlin ed.
Material type: Book Publisher: New York: Routledge, 2021Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.83 ROU.
|
|
|
58.
|
Marketing research : within a changing information environment
by Hair, Joseph F;
Bush, Robert P;
Lee- Lukas, Sharon;
Ortinau, David J.
Edition: 4th Material type: Book Publisher: Australia: McGraw Hill, 2014Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.83 MAR.
|
|
|
59.
|
Race in the marketplace : crossing critical boundaries
by Johnson, Guillaume D. (ed.);
Harrison, Anthony Kwame (ed.);
Grier, Sonya A. (ed.).
Material type: Book Publisher: Switzerland: Palgrave Macmillan, 2019Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 305.800 RAC.
|
|
|
60.
|
Marketing research : delivering customer insight
by Wilson, Alan.
Edition: 4th ed.Material type: Book Publisher: London: Red Globe Press, 2019Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.83 WIM.
|
