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61.
|
Marketing : basic concept and decision
by Pride, William M;
Ferrell, O. C. (jt. auth).
Material type:  Book Publisher: Boston: Houghton Mifflin, 1987Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.8 PRM.
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62.
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Essentials of marketing
by Feinberg, Barbara Jane.
Material type: Book Publisher: New York: Macmillan, 1984Availability: Items available for loan: Regional Library D.I.Khan (1). Location(s): General Stacks 658.8 FEE.
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63.
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Marketing strategy and plans : systematic marketing management
by Luck, David Johnson;
Ferrell, O. C. (jt. auth. ).
Material type: Book Publisher: Englewood Cliffs, N. J: Prentice-Hall, 1979Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.8 LUM.
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64.
|
Advertising management
by Gilligan, Colin;
Crowther, Geoffrey (jt. auth).
Material type: Book Publisher: Oxford: Philip Allen, 1976Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 659.1 GIA.
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65.
|
Marketing management : Kowledge and skills
by Peter, J. Paul;
Donnelly, James H. Jr.
Edition: 5thMaterial type: Book Publisher: Boston: McGraw-Hill, 1998Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.8 PEM.
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66.
|
Marketing management
by Czinkota, Michael R;
Kotabe, Masaaki (jt. auth).
Edition: 2nd ed.Material type: Book Publisher: Australia: South-Western College Publishing, 2001Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.8 CZM.
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67.
|
Marketing management
by Diwan ,Parag.
Material type: Book Publisher: New Delhi: Deep and Deep Publications, 1997Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.8 PAM.
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68.
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Investments BOOK analysis and management Course Code No. 577
by Jones, Charles P.
Edition: 4thMaterial type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York John Wiley & Sons 1962Availability: Items available for loan: Regional Library D.I.Khan (1). Location(s): General Stacks 658.1554 JOI.
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69.
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Marketing : strategic foundations
by Busch, Paul S;
Houston, Michael J.
Material type: Book Publisher: Homewood: Irwin, 1985Availability: Items available for loan: Regional Library Bahawalpur (1), Regional Library D.I.Khan (2), Regional Library Mianwali (1). Location(s): General Stacks 658.8 BUM, General Stacks 658.8 BUM, General Stacks 658.8 BUM.
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70.
|
Management skills in marketing
by Morse, Stephen.
Material type: Book Publisher: New Delhi: Excel Books, 1994Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.8 MOM.
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71.
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Strategic Marketing management 1999-2000 :planning and control, Analysis and decision
by Fifield, Paul;
Gilligan, Colin (jt. auth).
Material type: Book Publisher: Oxford: Butter worth, 1999Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.8 FIS.
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72.
|
Sales and marketing environment
by Oldroyd, Mike.
Material type: Book Publisher: Oxford: Butterworth-Heinemann, 1994Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.8 OLS.
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73.
|
Basic marketing : A global-managerial approach
by Perreault, William D;
McCarthy, E. Jerome (jt. auth).
Edition: 15th ed.Material type: Book Publisher: New York: McGraw-Hill, 2005Availability: Items available for loan: Central Library AIOU Islamabad (2). Location(s): General Stacks 658.8 PEB.
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74.
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Marketing management
by Boyd, Harper W;
Massy, William F.
Publisher: New York : Harcourt Brace, 1972Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.8 BOM.
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75.
|
Management information for marketing and sales 1997-98
by Hines, Tony.
Material type: Book Publisher: Oxford: Butterworth-Heinemann, 1997Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.8 HIM.
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76.
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A preface to marketing management
by Peter, J. Paul;
James H. Donnelly, JR, Lawrence X. Tarpey.
Edition: Revised EditionMaterial type: Book Publisher: Plano, Texas: Business Publication, 1982Availability: Items available for loan: Regional Library Mirpur (1). Location(s): DISPLAY 658.84 PEP.
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77.
|
Marketing Plans :how to prepare them, how to profit from them
by McDonald, Malcolm;
Hugh Wilson (jt. auth.).
Edition: 2nd ed.Material type: Book Publisher: London: Taylor & Francis, 2016Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.802 MCM.
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78.
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Obstructive marketing : restricting distribution of products and services in the age of asymmetric warfare
by Hyslop, Maitland.
Material type: Book Publisher: New York: Routledge, 2014Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.802 HYO.
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79.
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Entrepreneurial marketing : an effectual approach
by Nijssen, Edwin J.
Edition: 2 ed. Material type: Book Publisher: New York: Routledge, 2017Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.8 NIE.
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80.
|
Study guide to accompany marketing : principles and strategy
by Mason, J. Barry;
Ezell,Hazel F. (jt. auth.).
Material type: Book Publisher: Plano: Business Publications, 1987Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.8 MAM.
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