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81.
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The moving target : what every marketer should know about women
by Bartos, Rena.
Material type:  Book Publisher: New York: Free Press, 1982Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.8348 BAM.
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82.
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Advertising : its role modern marketing
by Dunn, S. Watson;
Barben, Arnold M. (jt. auth.).
Edition: 5th ed.Material type: Book Publisher: Chicago: Dryden Press, 1982Availability: Items available for loan: Central Library AIOU Islamabad (2). Location(s): General Stacks 659.1 DUA.
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83.
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Motivation in advertising
by Martineau, pierre.
Material type: Book Publisher: New York: McGraw-Hill, 1971Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 659.1 MAM.
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84.
|
Advertising: what it is and how to do it
by White, Roderick.
Edition: 2ndMaterial type: Book Publisher: London: McGraw-Hill, 1988Availability: Items available for loan: Central Library AIOU Islamabad (2). Location(s): General Stacks 659.1 WHA.
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85.
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Fundamentals of advertising research BOOK
by Fletcher, Alan D;
Bowers, Thomas A.
Edition: 3rdMaterial type: Book; Format:
print
; Literary form:
not fiction
Publisher: California Wadsworth 1988Availability: Items available for loan: Regional Library D.I.Khan (2). Location(s): General Stacks 659.1072 FLF.
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86.
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Essentials of advertising
by Chandan, J. S;
Jagjit Singh & P. N. Singh.
Material type: Book Publisher: New Delhi: Oxford & IBH, 1990Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 659.11 CHE.
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87.
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Advertising in action
by Niven, Carol;
Butts, David (ed.);
Youngson, Colin (jt. auth.).
Material type: Book Publisher: London: Hodder and Stoughton, 1989Availability: Items available for loan: Central Library AIOU Islamabad (2). Location(s): General Stacks 659.1 NIA.
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88.
|
The promise of advertising
by Dandage, C. H.(ed.).
Publisher: Homewood, Illinois: Richard D. Irwin, 1961Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 659.1 SAP.
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89.
|
Advertisement writing
by Jefkins, Frank.
Material type: Book Publisher: Estover: Macdonald, 1976Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 659.13 JEA.
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90.
|
Radio advertising : How to sell it and write it
by Robinson, Sol.
Material type: Book Publisher: Blue Ridge Summit,Pa: Tab Books, 1974Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 659.142 ROR.
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91.
|
Soap & Soul : marketing and advertising in Asia and Pakistan
by Javed Jabbar.
Material type: Book Publisher: Karachi: Royal book company, 1995Availability: Items available for loan: Central Library AIOU Islamabad (2). Location(s): General Stacks 659.1 JAS.
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92.
|
Contemporary advertising BOOK
by Arens, William F.
Edition: 7thMaterial type: Book; Format:
print
; Literary form:
not fiction
Publisher: Boston McGraw-Hill 1999Availability: Items available for loan: Regional Library D.I.Khan (1). Location(s): General Stacks 659.1 ARC.
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93.
|
Promotion management and marketing communications
by Shimp, Trence, A.
Edition: 2nd ed.Material type: Book Publisher: New Yark: Harcourt Brace Jovanovich College 1990Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.82 SHP.
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94.
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The advertising handbook : make a big impact with a small business budget
by Dennison, Dell;
Tobey Linda (jt. auth.).
Material type: Book Publisher: Canada: Self-Counsel Press, 1991Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 659.1 DEA.
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95.
|
Advertising : what it is and how to do it
by White, Roderick.
Edition: 3rd ed.Material type: Book Publisher: London: McGraw-Hill, 1993Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 659.1 WHA.
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96.
|
Excellence in advertising : the IPA guide to best practice
by Butterfield, Leslie (ed.).
Material type: Book Publisher: Boston: Butterworth-Heinemann, 1997Availability: Items available for loan: Central Library AIOU Islamabad (2). Location(s): General Stacks 659.1 EXC.
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97.
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Excellence in advertising : the IPA guide to best practice
by Buterfield, Leslie (ed.).
Edition: 2ndMaterial type: Book Publisher: Butterworth: Heinemann, 1999Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 659.1 EXC.
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98.
|
Fundamentals of advertising research
by Fletchers, Alan D;
Bowers, Thomas A.
Edition: 3rdMaterial type: Book Publisher: Belmont, California Wadsworth Publishin 1988Availability: Items available for loan: Regional Library Bahawalpur (1). Location(s): 659.1072 FLF.
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99.
|
Kleppner's advertising procedure (Code No.575) BOOK
by Russell, J. Thomas;
Lane, W. Ronald.
Edition: 13thMaterial type: Book; Format:
print
; Literary form:
not fiction
Publisher: Englewood Cliffs Prentice-Hall 1962Availability: Items available for loan: Regional Library D.I.Khan (2), Regional Library Mianwali (1). Location(s): General Stacks 659.1 RUK, General Stacks 659.1 RUK.
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100.
|
Kleppner's advertising procedure BOOK
by Russell, J. Thomas;
Lane, W. Ronald.
Edition: 13thMaterial type: Book; Format:
print
; Literary form:
not fiction
Publisher: Englewood Cliffs Prentice-Hall 1962Availability: Items available for loan: Regional Library Mianwali (1). Location(s): General Stacks 659.1 RUK.
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