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81.
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Direct marketing
by Katzenstein, Herbert;
Sachs, William S.
Material type:  Book Publisher: Columbus: Charles E. Merrill Publishing company, 1986Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 380.1 KAD.
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82.
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Marketing management : strategies and programs
by Guiltinan, Joseph P;
Paul, Gordon W.
Edition: 2nd ed.Material type: Book Publisher: New York: McGraw-Hill, 1985Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.8 GUM.
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83.
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Introduction to business
by Hodgetts, Richard M.
Material type: Book Publisher: Reading,Massachusetts: Addison-Wesley, 1977Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 650 HOI.
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84.
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Modern marketingMaterial type: Book Publisher: New York: Random House, 1975Availability: Items available for loan: Central Library AIOU Islamabad (2). Location(s): General Stacks 658.8 MOD.
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85.
|
Principles and practice of marketing
by Jobber, David.
Edition: 2nd ed. Publisher: London: McGraw-Hill, 1998Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.8 JOP.
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86.
|
Towards the twentyfirst century
by Rashid, Soorty.
Material type: Book Publisher: Karachi EPG publications 1996Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 382.95491 RAT.
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87.
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Marketing research BOOK measurement and method
by Tull, Donald S;
Hawkins, Del L.
Edition: 5thMaterial type: Book; Format:
print
; Literary form:
not fiction
Publisher: Englewood Cliffs Prentice-Hall 1990Availability: Items available for loan: Regional Library Mianwali (1). Location(s): General Stacks 658.38 TUM.
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88.
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Strategic marketing cases and applications
by Cravens, David W;
Lamp, W. Charles (jt. auth).
Material type: Book Publisher: Homewood: Irwin, 1983Availability: Items available for loan: Central Library AIOU Islamabad (2), Regional Library D.I.Khan (3), Regional Library Mianwali (1). Location(s): General Stacks 658.8 CRS, General Stacks 658.8 CRS, General Stacks 658.8 CRS.
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89.
|
Marketing research guide
by Stevens, Robert E;
Wrenn, Bruce (jt. auth);
Ruddick, Morris E. (jt. auth);
Sherwood, Philip K. (jt. auth).
Material type: Book Publisher: New Delhi: Viva Books, 2000Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.80072 MAR.
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90.
|
Marketing channels : a relationship management approach
by Pelton, Lou E;
Lumpkin, James R. (jt. auth);
Strutton, David (jt. auth).
Material type: Book Publisher: Chicago: IRWIN, 1997Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.84 LUM.
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91.
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Marketing channels
by Berman, Barry.
Material type: Book Publisher: New York: John Wiley, 1996Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.84 BEM.
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92.
|
Marketing communications strategy 1997-98
by Yeshin, Toney.
Material type: Book Publisher: Oxford: Butterworth Heinemann, 1997Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.802 YEM.
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93.
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An introduction to global financial markets : an extensively revised edition of an introduction to western financial markets
by Valdez, Stephen.
Material type: Book Publisher: New York: Palgrave, 1993Availability: Items available for loan: Central Library AIOU Islamabad (1), Regional Library Lahore (1). Location(s): General Stacks 658.150688 VAI, General Stacks 658.150688 VAI.
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94.
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Analysis for marketing planning
by Winer, Russell S;
Lehmann, Donald R. (jt. aluth).
Edition: 4th ed.Material type: Book Publisher: Chicago: Irwin, 1997Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.802 WIA.
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95.
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Marketing research : principles and applications
by Crask, Melvin;
Fox, Richard J;
Stout, Roy G.
Material type: Book Publisher: New Jersey: Prentice Hall, 1995Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.83 CRM.
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96.
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The new competition
by Kotler, Philip;
Fahey, Laiam (jt. auth);
Jatusripitak Somkid (jt. auth).
Material type: Book Publisher: Englewood: Prentice Hall International, 1986Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 382.0952 KON.
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97.
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Services marketing : integrating customer focus across the firm
by Zeithaml, Valarie A;
Bitner, Mary Jo (jt. auth);
Gremler, Dwayne D.(jt. auth).
Edition: 3rd ed.Material type: Book Publisher: New Dehli: Tata McGraw-Hill, 2006Availability: Items available for loan: Central Library AIOU Islamabad (2). Location(s): General Stacks 658.8 ZES.
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98.
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Global marketing
by Lamont, Douglas.
Material type: Book Publisher: New Delhi: Beacon, 1998Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.848 LAG.
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99.
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Marketing of agricultural products
by Kohls, Richard L;
Uhl, Joseph N. (jt. atth.).
Edition: 6th ed.Material type: Book Publisher: New York: Macmillan, 1985Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 381.41 KOM.
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100.
|
Essentials of marketing research
by Zikmund, William G.
Material type: Book Publisher: Fort Worth: Dryden, 1999Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.8072 ZIE.
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