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81.
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Essentials of marketing : study guide
by Feinberg, Barbara Jane;
Berman,Barry (jt,auth).
Material type:  Book Publisher: London: Macmillan, 1984Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.8 FEE.
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82.
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Product adaptation for export
by Weller, Don.
Material type: Book Publisher: Karachi: Export Promotion Bureau, 1987Availability: Items available for reference: Central Library AIOU Islamabad [658.8 WEP] (1 ). Location(s): Reference 658.8 WEP.
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83.
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Marketing : basic concept and decision
by Pride, William M;
Ferrell, O. C. (jt.auth).
Material type: Book Publisher: Boston: Houghton Mifflin, 1977Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.8 PRM.
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84.
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Strategic marketing : decision making & planning
by Reed ,Peter.
Edition: 4th ed. Material type: Book Publisher: Australia: Cengage learning, 2015Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.802 RES.
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85.
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International marketing strategy : analysis, development and implementation
by Doole, Isobel;
Lowe, Robin (jt.auth).
Edition: 6th ed.Material type: Book Publisher: Australia: Cengage Learning, 2012Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.848 DOI.
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86.
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Global marketing management
by Keegan, Warren J;
Elyse Arnow Brill (jt.auth);
Sandeep Puri (jt.auth).
Edition: 8th ed.Material type: Book Publisher: Boston: Pearson, 2014Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.848 KEG.
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87.
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Strategic marketing issues in emerging marketsMaterial type: Book Publisher: Singapore: Springer, 2018Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.8 STR.
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88.
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Business marketing management : b2b
by Hutt, Michael D;
Speh, Thomas W. (jt. auth).
Edition: 11th ed.Material type: Book Publisher: Australia: South-Western Cengage Learning, 2013Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.804 HUB.
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89.
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Applied strategic marketing : a step by step approach
by Alsem, Karel Jan.
Material type: Book Publisher: London: Routledge, 2019Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.802 ALA.
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90.
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Marketing management : an Asian perspective
by Kotler, Philip;
Keller, Kevin Lane (jt.auth.);
Ang, Swee Hoon (jt.auth.);
Tan, Chin Tiong (jt.auth.);
Leong, Siew Meng (jt.auth.).
Edition: 7th ed.Material type: Book Publisher: Harlow: Pearson, 2018Availability: Items available for loan: Central Library AIOU Islamabad (2). Location(s): General Stacks 658.8 MAR.
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91.
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Marketing management :a cultural PerspectiveEdition: 2nd ed.Material type: Book Publisher: London: Routledge, 2012Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.8 MAR.
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92.
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Entrepreneurship Marketing: Principles and Practice of SME Marketing
by Sonny Nwankwo. (ed.);
Ayantunji Gbadamosi. (ed.).
Edition: 2ndMaterial type: Book Publisher: London: Routledge, 2020Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.8 ENT.
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93.
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Building through marketing: a step by step guide
by Sugai, Philip.
Material type: Book Publisher: London: Routledge, 2021Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.8 SUB.
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94.
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Contemporary issues in marketing : principles & practice
by Gbadamosi, Ayantunji (ed.).
Material type: Book Publisher: Los Angeles: Sage, 2019Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.8 CON.
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95.
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Principles of marketing : for a digital age
by Tuten, Tracy L.
Material type: Book Publisher: London: Sage, 2020Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.8 TUP.
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96.
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Marketing management
by Kotler, Philip;
Kotler, Philip;
Keller, Kevin Lane.
Edition: 15th ed.Material type: Book Publisher: Malaysia: Pearson, 2020Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): 658.8 KOM.
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97.
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Global marketing
by Gillespie, Kate;
Swan, K. Scott.
Edition: 5th ed.Material type: Book Publisher: New York: Routledge, 2022Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.8 GIG.
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98.
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Entrepreneurial marketing : how to develop customer demand
by Nijssen, Edwin J.
Edition: 3rdMaterial type: Book Publisher: New York: Routledge, 2022Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.8 NIE.
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99.
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Strategic market management
by Aaker, David A;
Moorman, Christine.
Edition: 11th.Material type: Book Publisher: New Jersey: John Wiley, 2018Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.8 AAS.
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100.
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Principles of marketing
by Kotler, Philip;
Armstrong, Gary;
Kotler, Philip.
Material type: Book Publisher: Australia: Pearson, 2015Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.8 KOP.
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