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1.
Marketing management : a strategic decision-making approach

by Mullins, John W; Boyd, Harper W; Walker, Orville C.

Edition: 5thMaterial type: book Book Publisher: New York: McGraw-Hill, 2005Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.8 MAR.

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2.
Marketing strategy : a decission focused approach

by Walker, Orville C; Boyd, Harper W; Mullins, John W.

Edition: 5thMaterial type: book Book Publisher: Boston: McGraw-Hill' 2006Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.8 MAR.

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3.
Sales force management Gilbert A. Churchill

by Churchill, Gilbert A; Ford, Neil M. (jt. auth.); Walker, Orville C. (jt. auth.).

Edition: 5th ed.Material type: book Book Publisher: Chicago: Irwin, 1981Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.8101 CHS.

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