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1. Basic marketing : a managerial perspective

by Quester, Pascale G; McGuiggan, Robyn L. (jt. auth); McCarthy, E. Jerome (jt. auth); Perreault, William D. (jt. auth).

Edition: 3rd ed.Material type: book Book Publisher: Bejing McGraw-Hill, 2001Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.800994 BAS.

2. Basic marketing : A global-managerial approach

by Perreault, William D; McCarthy, E. Jerome (jt. auth).

Edition: 15th ed.Material type: book Book Publisher: New York: McGraw-Hill, 2005Availability: Items available for loan: Central Library AIOU Islamabad (2). Location(s): General Stacks 658.8 PEB.


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