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1.
Consumer behavior : concepts and strategies

by Berkman, Harold W; Gilson, Christopher C. (jt. auth.).

Material type: book Book Publisher: Encino: Dickenson, 1978Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.834 BEC.

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2.
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Readings in advertising management

by Bellur, V. V; Berkman, Harold W. & H. F Lau.

Material type: book Book Publisher: Bombay: Himalaya Publishing, 1988Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 659.112 BER.

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