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1. Marketing management : a strategic decision-making approach

by Mullins, John W; Boyd, Harper W; Walker, Orville C.

Edition: 5thMaterial type: book Book Publisher: New York: McGraw-Hill, 2005Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.8 MAR.

2. Marketing strategy : a decission focused approach

by Walker, Orville C; Boyd, Harper W; Mullins, John W.

Edition: 5thMaterial type: book Book Publisher: Boston: McGraw-Hill' 2006Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.8 MAR.


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