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1.
Basic marketing a managerial approach

by Mcgarthy, E. Jerome; Perreault, William D.

Edition: 8thMaterial type: book Book Publisher: Homewood, Illinois Richard D. Irwin 1987Availability: Items available for loan: Regional Library Mianwali (1). Location(s): General Stacks 658.8 MCB.

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2.
Essentials of marketing :a global managerial approach

by Perreault, William D; McCarthy, E. Jerome (ed).

Edition: 10th ed.Material type: book Book Publisher: Boston: McGraw-Hill, 2006Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.8 PEE.

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