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	1.	Advertising management Rajeev Batra, John G. Myers and David A. Aaker by Batra, Rajeev Myers, John G (jt. auth) Aaker, David A (jt. auth) Edition: 5th ed. Material type: Text Publication details: Noida: Pearson, 2014 Availability: Items available for loan: Central Library Allama Iqbal Open University Islamabad (1)Call number: 659.1 RAA. Place hold Add to cart (remove)
	2.	Advertising management by David A. Aaker, Rajeev Batra and John G. Myers by Aaker, David A Batra, Rajeev Myers, John G Edition: 4th ed. Material type: Text Publication details: New Delhi: Prentice Hall, 1996 Availability: Items available for loan: Central Library Allama Iqbal Open University Islamabad (1)Call number: 659.1 AAA. Place hold Add to cart (remove)
	3.	Advertising management David A. Aaker by Aaker, David A Myers, John G Edition: 3rd Edition Material type: Text Publication details: New Delhi: Prentice Hall, India, 1989 Availability: Items available for loan: Central Library Allama Iqbal Open University Islamabad (1)Call number: 659.112 AAA. Place hold Add to cart (remove)
	4.	Marketing research and knowledge development : an assessment for marketing management by Myers, John G Greyser, Stephen A.(jt. auth.) Massy, William F. (jt. auth.) Material type: Text Publication details: New Jersey: Prentice-Hall, 1980 Availability: Items available for loan: Central Library Allama Iqbal Open University Islamabad (1)Call number: 658.830973 MYM. Place hold Add to cart (remove)

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