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1.
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Managing services using technology to create value
by Davis, Mark M;
Heineke, Janelle.
Material type:  Book Publisher: New York; McGraw-Hill/ Irwin, 23Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658 DAM.
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2.
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The customer centered enterprise : how IBM and other world-class companies achieve extraordinary results by putting customers first
by Thompson, Harvey.
Material type: Book Publisher: New York: McGraw-Hill, 2000Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.812 THC.
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3.
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Brand management strategies : luxury and mass markets
by D'Arienzo, William.
Material type: Book Publisher: New York: Bloomsbury, 2016Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.827 ARB.
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4.
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Costumer relationship management : Concept, strategy, and tools
by Kumar, V;
Werner Reinartz (jt.auth).
Edition: 3rd. edMaterial type: Book Publisher: Berlin: Springer, 2018Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.8121 KUC.
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5.
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Built for use: driving profitability through the user experience
by Donoghue, Karen.
Material type: Book Publisher: New York: McGraw-Hill, 2002Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.812 DOB.
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6.
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Teach your self visually : salesforce.com
by Davis, Justin;
Curington, Kristine (jt. auth.).
Edition: 2nd ed.Material type: Book Publisher: Canada: John Wiley & sons, 2015Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.812 DAS.
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7.
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Customer relationship management : concepts and technologies
by Buttle, Francis;
Maklan, Stan.
Edition: 4th ed.Material type: Book Publisher: London: Routledge, 2019Availability: No items available In transit (1).
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8.
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Unblocking the customer value chain: How decoupling drives consumer disruption
by Teixeira,Thales S.
Material type: Book Publisher: New York: Currency, 2019Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.812.
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9.
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Principles of marketing
by Kotler, Philip;
Armstrong, Gary;
Kotler, Philip.
Material type: Book Publisher: Australia: Pearson, 2015Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.8 KOP.
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10.
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Relationship marketing in the digital age
by Palmatier, Robert W;
Steinhoff, Lena.
Material type: Book Publisher: New York: Routledge 2019Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.812 PAR.
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11.
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Energy Branding : Harnessing Consumer Power
by Larsen, Friðrik.
Material type: Book Publisher: Imprint: Palgrave Macmillan, 2017Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.827 LAE.
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