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1.
Marketing research : an applied approach Thomas C. Kinnear and James R. Taylor by
Edition: 5th ed.
Material type: Text Text
Publication details: New York: McGraw-Hill, 1996
Availability: Items available for loan: Central Library Allama Iqbal Open University Islamabad (1)Call number: 658.83 KIM.

2.
Principles of marketing Thomas C. Kinnear and Kenneth L. Bernhardt by
Material type: Text Text
Publication details: Glenview: Scott, Foresman and Company, 1983
Availability: Items available for loan: Central Library Allama Iqbal Open University Islamabad (1)Call number: 658.8 KIP.

3.
Promotional strategy managing the marketing communications process James F. Engel, Martin R. Warshaw and Thomas C. Kinnear by
Edition: 7th
Material type: Text Text
Publication details: Homewood Irwin 1991
Availability: Items available for loan: Central Library Allama Iqbal Open University Islamabad (1)Call number: 658.82 ENP.

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