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1. The Merket research toolbox : A concise guide for beginners

by McQuarrie, Edward F.

Edition: 2nd ed. Material type: book Book Publisher: New Delhi: Sage Publications, 2006Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.83 MCM.

2. Marketing research : an applied orientation

by Malhotra, Naresh K.

Edition: 4th ed. Publisher: New Delhi: Prentice-Hall, 2004Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.83 MAM.

3. Research methodology in marketing : theory development, empirical approaches and philosophy of science considerations

by Eisend, Martin; Kuss, Alfred (jt.auth).

Material type: book Book Publisher: Switzarland: Springer Nature, 2019Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.83 EIR.

4. Marketing Research : an applied approach

by Malhotra, Naresh K; Molhotra, Naresh K; Nunan, Daniel; Birks David F.

Edition: 5th ed.Material type: book Book Publisher: London: Pearson, 2017Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.8 MAM.


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