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1.
Basic marketing : A global-managerial approach William D. Perreault and E. Jerome McCarthy by
Edition: 15th ed.
Material type: Text Text
Publication details: New York: McGraw-Hill, 2005
Availability: Items available for loan: Central Library Allama Iqbal Open University Islamabad (2)Call number: 658.8 PEB, ...

2.
Basic marketing : a managerial perspective Pascale G. Quester... et. al by
Edition: 3rd ed.
Material type: Text Text
Publication details: Bejing McGraw-Hill, 2001
Availability: Items available for loan: Central Library Allama Iqbal Open University Islamabad (1)Call number: 658.800994 BAS.

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