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Strategic Brand Management : creating and sustaining brand equity long term Jean-Noel Kapferer

By: Material type: TextTextPublication details: New Delhi: Kogan Page, 2000.Edition: 2nd edDescription: 443pISBN:
  • 8175541091
Subject(s): DDC classification:
  • 658.827 KAS
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Holdings
Item type Current library Call number Status Date due Barcode
Books Central Library Allama Iqbal Open University Islamabad General Stacks 658.827 KAS (Browse shelf(Opens below)) Available 90750

PB

Includes bibliography and index

Eng

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