Effective advertising :Understanding when, how, and why advertising works Gerard J. Tellis

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Publication details: New Delhi: Response Books, 2004.Description: vii,201pISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Central Library Allama Iqbal Open University Islamabad General Stacks	659.1 TEE (Browse shelf(Opens below))	Available		104000

Includes index

Eng

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