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1. Communicating globally : an integrated marketing approach

by Don. E. Schultz; Kitchen, Philip J. (jt. auth).

Material type: book Book Publisher: Chicago: NTC Business Books, 2000Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.848 SCC.

2. Global marketing : strategy practice, and cases

by Alon, Ilan; Jaffe, Eugne; Prange, Christiane; Vianelli, Donata.

Edition: 3rd ed.Material type: book Book Publisher: New York: Routledge, 2021Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.84 GLO.


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