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	1.	Marketing management : a strategic decision-making approach John W. Mullins, Orville C. Walker Jr, Harper W. Boyd Jr and Jean-Claude Larreche by Mullins, John W Boyd, Harper W Walker, Orville C Edition: 5th Material type: Text Publication details: New York: McGraw-Hill, 2005 Availability: Items available for loan: Central Library Allama Iqbal Open University Islamabad (1)Call number: 658.8 MAR. Place hold Add to cart (remove)
	2.	Marketing strategy : a decission focused approach Orville C. Walker, John W. Mullins, Harper, W. Boyed and Jean-Claude Larreche by Walker, Orville C Boyd, Harper W Mullins, John W Edition: 5th Material type: Text Publication details: Boston: McGraw-Hill' 2006 Availability: Items available for loan: Central Library Allama Iqbal Open University Islamabad (1)Call number: 658.8 MAR. Place hold Add to cart (remove)

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