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1. Promotional strategy

by Engel, James F; Wales, Hugh G; Warshaw, Martin R.

Edition: 3rdMaterial type: book Book Publisher: Homewood Richard D. Irwin 1975Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.82 ENP.

2. Promotional strategy managing the marketing communications process

by Engel, James F; Kinnear, Thomas C; Warshaw, Martin R.

Edition: 7thMaterial type: book Book Publisher: Homewood Irwin 1991Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.82 ENP.

3. Qualitative research methods in consumer psychology : ethnography and culture

Material type: book Book Publisher: New York: Routledge, 2016Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.83420721 QUA.

4. Consumption, psychology and practice theories : a hermeneutic perspective

by Wilson, Tony.

Material type: book Book Publisher: New York: Routledge, 2019Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 306.3019 WIC.


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