Psychological processes and advertising effects : Theory, research, and applications edited by Linda F. Alwitt and Andrew A. Mitchell

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Material type: Text

TextPublication details: Hillsdale, N. J: Lawrence Erlbaum, 1985.Description: ix, 305pISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Central Library Allama Iqbal Open University Islamabad General Stacks	659.1019 PSY (Browse shelf(Opens below))	Available		37098

Includes index

eng

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