Intorduction to advertising and promotion : an integrated marketing communications perspective George E Belch and Michael A Belch

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Material type: Text

TextPublication details: Boston, Massachusetts: Irwin, 1990.Edition: 3rd edDescription: xxii, 762pISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Central Library Allama Iqbal Open University Islamabad General Stacks	659.1 BEI (Browse shelf(Opens below))	Available		88424

Includes index and bibliography

eng

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