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	1.	No cover image available No cover image available Marketing : basic concept and decision William M. Pride and O. C. Ferrell by Pride, William M Ferrell, O. C. (jt. auth) Material type: Text Publication details: Boston: Houghton Mifflin, 1987 Availability: Items available for loan: Central Library Allama Iqbal Open University Islamabad (1)Call number: 658.8 PRM. Place hold Add to cart (remove)
	2.	Marketing strategy and plans : systematic marketing management by Luck, David Johnson Ferrell, O. C. (jt. auth. ) Material type: Text Publication details: Englewood Cliffs, N. J: Prentice-Hall, 1979 Availability: Items available for loan: Central Library Allama Iqbal Open University Islamabad (1)Call number: 658.8 LUM. Place hold Add to cart (remove)

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