Advertising and promotion : an integrated marketing communications perspective George E. Belch and Michael A. Belch

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Material type: Text

TextPublication details: Boston: McGraw-Hill, 2004.Edition: 6th edDescription: Various pagesISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Central Library Allama Iqbal Open University Islamabad General Stacks	659.1 BEA (Browse shelf(Opens below))	Available		101544

Includes bibliographical references and index

eng

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