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1. Advertising and new media

by Spurgeon, Christina.

Material type: book Book Publisher: New York: Routledge, 2008Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 659.134 SPA.

2. The media handbook : a complete guide to advertising media selection, planning, research, and buying

by Katz, Helen.

Edition: 5th ed. Publisher: New York: Routledge, 2014Availability: Items available for reference: Central Library AIOU Islamabad [659 KAM] (1 ). Location(s): Reference 659 KAM.

3. The handbook of communication and corporate reputation

Material type: book Book Publisher: West Sussex, Wiley Blackwell, 2015Availability: Items available for reference: Central Library AIOU Islamabad [659.2 HAN] (1 ). Location(s): Reference 659.2 HAN.


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