Iebm encyclopedia of marketing. Edited by Michael, John. Baker

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Series: Publication details: London : Intl Thomson Business Press, 1999.Edition: 2nd edDescription: 865 pISBN:

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Summary: Explains every facet of marketing theory and practice. A comprehensive, authoritative and rigorous guide to marketing.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Reference	Central Library Allama Iqbal Open University Islamabad Reference	658.803 IEB (Browse shelf(Opens below))	Not for loan		97825

Explains every facet of marketing theory and practice. A comprehensive, authoritative and rigorous guide to marketing.

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