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1. Word of mouth and social media

by Kitchen, Philip J. (ed).

Material type: book Book Publisher: London: Routledge, 2015Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 302.2 WOR.

2. Consumer behaviour and social network sites : the impact of negative word of mouth

by Zaraket, Sarah.

Material type: book Book Publisher: New York: Routledge, 2021Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.8342 ZAC.


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