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Media monoliths : how great media brands thrive and survive Mark Tungate

By: Material type: TextTextPublication details: London: Kogan Page, 2004.Description: viii,261pISBN:
  • 0749444037
Subject(s): DDC classification:
  • 338.430223 TUM
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Holdings
Item type Current library Call number Status Date due Barcode
Books Central Library Allama Iqbal Open University Islamabad General Stacks 338.430223 TUM (Browse shelf(Opens below)) Available 105583

PB

Included references and index

eng

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