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1.
Fundamentals of marketing

by Stanton, William J; Etzel, Michael J. (jt. auth); Walker, Bruce J. (jt. auth).

Edition: 10th ed.Material type: book Book Publisher: New York: McGraw-Hill, 1994Availability: No items available

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2.
Marketing

by Etzel, Michael J; Stanton, William J. (jt. auth); Walker, Bruce J. (jt. auth).

Edition: 14th ed.Material type: book Book Publisher: Boston McGraw-Hill, 2007Availability: No items available

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