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International marketing

by Cateora, Philip R; Graham, John L. (jt. auth).
Material type: materialTypeLabelBookPublisher: New York: McGraw-Hill, 2005Edition: 12th ed.Description: xiii,697p xxxiii, 697p.ISBN: 0072833718.Subject(s): Export marketing | International business enterprises
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HB

Includes bibliography and index

Eng

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