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1.
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The practice of advertising

by Hart, Norman A; O' Connor, James(ed).

Edition: 2nd Ed.Material type: book Book Publisher: London: Heinemann, 1983Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 659.1 PRA.

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2.
The making of a television commercial : what television advertising is all about

by Bush,Ted H; Landeck, Terry (jt. auth).

Material type: book Book Publisher: New York: Macmillan Publishing Co, 1980Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 659.142 BUM.

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3.
The impact of television advertising on children

by Namita Unnikrishnan; Shailaja Bajpai.

Publisher: New Delhi: Sage, 1996Availability: Items available for loan: Central Library AIOU Islamabad (2). Location(s): General Stacks 302.234083 NAI.

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4.
Television advertising and consumer response :childern buying behaviour

by Neeru Kapoor.

Material type: book Book Publisher: New Delhi Mittal Publications 2003Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 302.2345 NET.

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5.
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Effects of advertising on female consumers a case study of Pantene shampoo : M.Sc Mass Communication

by Shahnaz Akhter; Supervised by Abdul Siraj, Syed Dr.

Publisher: Islamabad: AIOU, 2006Online Access: Click here to access online Availability: Items available for reference: Central Library AIOU Islamabad [659.1 SHE] (1 ). Location(s): Research Repository (Theses Section) 659.1 SHE.

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