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1. Evaluating campaign quality : can the electoral process be improved?

by Maisel, L. Sandy; West, Darrell M; Clifton, Brett M.

Publisher: New York : Cambridge University Press, 2007Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 324.70973 MAE.

2. The formation of campaign agendas :a comparative analysis of party and media roles in recent american and british elections

by Semetko, Holli A; Blumler, Jay G; Gurevitch, Michael; Weaver, David H; Barkin, Steve.

Publisher: New Jersey: Routledge, 1990Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 324.70973 SEF.

3. The dynamics of political communication : media and politics in a digital age

by Perloff, Richard M.

Material type: book Book Publisher: New York: Routledge, 2014Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 320.014 PED.

4. Talk show campaigns : presidential candidates on daytime and late night television

by Parkin, Michael.

Material type: book Book Publisher: New York: Routledge Taylor and Francis Group, 2014Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 324.70973 PAT.

5. Political campaign communication : inside and out

by Powell, Larry; Cowart, Joseph (jt. auth).

Edition: 3rd ed.Material type: book Book Publisher: New York: Routledge, 2018Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 324.730973 POP.

6. Routledge handbook of political marketing

by Lees-Marshment, Jennifer (ed.).

Material type: book Book Publisher: London: Routledge, 2015Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): Reference 324.73 ROU.

7. Political marketing : principles and applications

by Conley, Brian jt. auth; Elder, Edward jt. auth.

Edition: 3rd.Material type: book Book Publisher: New York: Routledge, 2019Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 324.7 POL.

8. Political public relations: concepts, principles, and applications

by Jesper Stromback and Spiro Kiousis (ed).

Edition: 2nd editionMaterial type: book Book Publisher: London: Routledge, 2020Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 659.2932 POL.


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