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1.
Marketing research : measurement and method

by Tull, Donald S; Hawkins, Del L. (jt. auth).

Edition: 4th ed.Material type: book Book Publisher: Englewood Cliffs: Prentice-Hall, 1990Availability: Items available for loan: Central Library AIOU Islamabad (2). Location(s): General Stacks 658.38 TUM.

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2.
Marketing research : measurement and method; a text with cases

by Tull, Donald S; Hawkins, Del L. (jt. auth).

Edition: 2nd ed.Material type: book Book Publisher: New York: Macmillan, 1980Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.835 TUM.

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Marketing research :measurement and method

by Tull, Doanld S.

Edition: 5th ed.Material type: book Book Publisher: New York: Macmillan, 1990Availability: Items available for loan: Central Library AIOU Islamabad (1), Regional Library D.I.Khan (2). Location(s): General Stacks 658.83 TUM, General Stacks 658.83 TUM.

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