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1.
Marketing channels : a relationship management approach

by Pelton, Lou E; Lumpkin, James R. (jt. auth); Strutton, David (jt. auth).

Material type: book Book Publisher: Chicago: IRWIN, 1997Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.84 LUM.

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2.
Relationship marketing in the digital age

by Palmatier, Robert W; Steinhoff, Lena.

Material type: book Book Publisher: New York: Routledge 2019Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.812 PAR.

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