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1.
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Promotional strategy

by Engel, James F; Wales, Hugh G; Warshaw, Martin R.

Edition: 3rdMaterial type: book Book Publisher: Homewood, Illinois: Richard D. Irwin, 1975Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.834 ENP.

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2.
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Fundamentals of advertising research

by Fletcher, Alan D; Bowers, Thomas A.(jt. auth).

Edition: 3rd EditionMaterial type: book Book Publisher: California: Wadsworth, 1988Availability: Items available for loan: Central Library AIOU Islamabad (2), Regional Library D.I.Khan (2). Location(s): General Stacks 659.1072 FLF, General Stacks 659.1072 FLF.

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Measuring advertising readership and results

by Starch, Daniel.

Material type: book Book Publisher: New York: McGraw-Hill, 1966Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 659.112 STM.

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4.
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Fundamentals of advertising research

by Fletchers, Alan D; Bowers, Thomas A.

Edition: 3rdMaterial type: book Book Publisher: Belmont, California Wadsworth Publishin 1988Availability: Items available for loan: Regional Library Bahawalpur (1). Location(s): 659.1072 FLF.

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5.
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Fundamentals of advertising research

by Fletchers, Alan D; Bowers, Thomas A.

Edition: 3rdMaterial type: book Book Publisher: Belmont, California Wadsworth Publishin 1988Availability: Items available for loan: Regional Library Bahawalpur (1). Location(s): 659.1072 FLF.

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6.
Advertising and media research

by Malhotra, S.K.

Material type: book Book Publisher: New Delhi: Omega publications, 2006Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 659.1 MAA.

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