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The Media Handbook : a complete guide to advertising media selection,planning, research and buying

by Katz, Helen.

Edition: 4th ed. Publisher: New York: Routledge, 2010Availability: Items available for reference: Central Library AIOU Islamabad [659 KAM] (1 ). Location(s): Reference 659 KAM.

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2.
The media handbook : a complete guide to advertising media selection, planning, research, and buying

by Katz, Helen.

Edition: 5th ed. Publisher: New York: Routledge, 2014Availability: Items available for reference: Central Library AIOU Islamabad [659 KAM] (1 ). Location(s): Reference 659 KAM.

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