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The media handbook : a complete guide to advertising media selection, planning, research, and buying Helen Katz by
Edition: 5th ed.
Publication details: New York: Routledge, 2014
Availability: Items available for reference: Central Library Allama Iqbal Open University Islamabad: Not for loan (1)Call number: 659 KAM.
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The Media Handbook : a complete guide to advertising media selection,planning, research and buying Helen Katz by
Edition: 4th ed.
Publication details: New York: Routledge, 2010
Availability: Items available for reference: Central Library Allama Iqbal Open University Islamabad: Not for loan (1)Call number: 659 KAM.
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