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1.
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New media language
by Aitchison, Jean (ed.);
Lewis, Diana M. (ed.).
Material type:  Book Publisher: London: Routledge, 2003Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 302.23 NEW.
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2.
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Mass media research : an introduction
by Wimmer, Roger D;
Dominick, Joseph R. (jt. auth).
Edition: 2nd ed. Publisher: Spain: Thomson Wadsworth, 2003Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 302.23072 WIM.
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3.
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Mass media and society
by Curran, James (ed.);
Gurevitch, Michael (ed.).
Edition: 2nd Publisher: London Arnold 1997Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 302.23 MAS.
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4.
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Media effects advances in theory and research : advances in theory and research, course code 6633
by Bryant, Jennings (ed.);
Zillmann, Dolf (ed.).
Material type: Book Publisher: New Jersey: Lawrence Erlbaum Associates Publishers, 1994Availability: Items available for loan: Central Library AIOU Islamabad (2). Location(s): General Stacks 302.23 MED.
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5.
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Mediating the message Code 6635 :Theories of Influences on mass media content
by Shoemaker, Pamela J;
Reese, Stephen D. (jt.auth.).
Material type: Book Publisher: Islamabad: NBF, 1991Availability: Items available for loan: Regional Library D.I.Khan (5). Checked out (2). Location(s): General Stacks 302.23 SHM.
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6.
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Milestones in mass communication research : media effects, code No.6630
by Lowery, Shearon A.
Edition: 3rd ed. Publisher: Islamabad NBF 1995Availability: Items available for loan: Central Library AIOU Islamabad (1), Regional Library D.I.Khan (4). Location(s): General Stacks 302.23 LOM, General Stacks 302.23 LOM.
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7.
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Mass communication theory an introduction
by Mcquail, Denis.
Edition: 3rd ed.Material type: Book Publisher: London: Sage Publications, 1994Availability: No items available Checked out (1).
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8.
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Readings in mass communication : media literacy and culture
by Massey, Kimberly B.
Material type: Book Publisher: California: Mayfield Publishing Company, 1999Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 302.230973 REA.
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9.
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Desiging messages for development communication :an audience participation based approach
by Mody, Bella.
Material type: Book Publisher: New Delhi: Sage Publications, 1991Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 302.23 MOD.
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10.
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Social effects of mass media in India
by Bhaskara Rao, N;
Raghavan, G.N.S.
Material type: Book Publisher: New Delhi: Gyan Publishing House, 1996Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 302.23954 BHS.
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11.
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The media equation : how people treat computers, television and new media like real people and places
by Reeves, Byron;
Nass,Clifford(jt.auth.).
Material type: Book Publisher: California: CSLI Publications, 1996Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 302.23 REM.
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12.
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Qualitative media analysis qualitative research methods
by Altheide, David L.
Material type: Book Publisher: New Delhi: Sage Publication, 1996Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 302.23072 ALQ.
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13.
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Electronic media criticism : applied perspectives
by Orlik, Peter B.
Material type: Book Publisher: Boston: Focal Press, 1994Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 302.23 ORE.
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14.
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Women in mass communication
by Creedon, Pamela J.
Edition: SecondMaterial type: Book Publisher: New Delhi: Sage Publication, 1993Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 302.23082 WOM.
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15.
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Impact of television :on political awareness of rural masses
by Sharada, P.V.
Material type: Book Publisher: New Delhi: Gyan Publishing House, 1992Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 301.16 SHI.
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16.
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Whose news? :The media and women,s issues
by Sharma, Kalpana (ed).
Publisher: New Delhi: Saga Publications, 1994Availability: Items available for loan: Central Library AIOU Islamabad (2). Location(s): General Stacks 305.40954 WHO.
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17.
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Narratives in popular culture, media, and everyday life
by Berger, Arthur Asa.
Material type: Book Publisher: New Delhi SAGE 1997Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 401.41 BEN.
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18.
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Social effects of mass media in India
by Bhaskara, Rao N;
Raghavan, G. N. S. (jt. auth.).
Material type: Book Publisher: New Delhi: Gyan publishing House, 1996Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 301.23549 BHS.
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19.
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Image journeys : audio-visual media and cultural change in India
by Brosius, Christiane (ed.);
Butcher, Melissa (ed.).
Material type: Book Publisher: New Delhi: Sage publications, Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 302.230954 IMA.
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20.
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Mass media and national developmen :the role of information in the developing countries
by Schramm, Wilbur.
Material type: Book Publisher: Standford, California: Standford University, 1964Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 302.2 SCM.
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