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1.
Beyond maximarketing : the new power of caring and daring Stan Rapp and Thomas L. Collins by
Material type: Text Text
Publication details: New York: McGraw-Hill, 1994
Availability: Items available for loan: Central Library Allama Iqbal Open University Islamabad (1)Call number: 658.8 RAB.

2.
Cases in marketing : including interviews with key executives Howard A. Thompson by
Material type: Text Text
Publication details: New York: Harper and Row, 1979
Availability: Items available for loan: Central Library Allama Iqbal Open University Islamabad (1)Call number: 658.8 THC.

3.
Communicating globally : an integrated marketing approach Schultz. Don E. and Philip J. Kitchen by
Material type: Text Text
Publication details: Chicago: NTC Business Books, 2000
Availability: Items available for loan: Central Library Allama Iqbal Open University Islamabad (1)Call number: 658.848 SCC.

4.
Consumer behavior Del I. Hawkins, Roger J. Best and Kenneth A. Coney by
Edition: 3rd ed.
Material type: Text Text
Publication details: Plano, Texas: Business Publications, 1986
Availability: Items available for loan: Central Library Allama Iqbal Open University Islamabad (1)Call number: 658.8 HAC. Regional Library D.I.Khan (1)Call number: 658.8 HAC.

5.
Consumer behavior Del I. Hawkins, Roger J. Best and Kenneth A. Coney BOOK by
Edition: 3rd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Plano, Texas Business Publications 1986
Availability: Items available for loan: Regional Library D.I.Khan (1)Call number: 658.8 HAC.

6.
Fundamentals of marketing William J. Stanton by
Edition: 6th ed.
Material type: Text Text
Publication details: Auckland: McGraw-Hill, 1981
Availability: Items available for loan: Central Library Allama Iqbal Open University Islamabad (1)Call number: 658.8 STF.

7.
Global marketing : strategy practice, and cases Ilan Alon, Eugene Jaffe, Christiane prange and Donata Vianelli by
Edition: 3rd ed.
Material type: Text Text
Publication details: New York: Routledge, 2021
Availability: Items available for loan: Central Library Allama Iqbal Open University Islamabad (1)Call number: 658.84 GLO.

8.
Marketing : text and cases Harry L. Hansen by
Edition: 4th ed.
Material type: Text Text
Publication details: Homewood Illnois: Richard D. Irwin, 1977
Availability: Items available for loan: Central Library Allama Iqbal Open University Islamabad (1)Call number: 658.8 HAM.

9.
Marketing research :text and cases K. L. McGown, by
Material type: Text Text
Publication details: Cambridge: Ma. Winthrop, 1979
Availability: Items available for loan: Central Library Allama Iqbal Open University Islamabad (1)Call number: 658.83 MCM.

10.
Strategic marketing management cases BOOK by
Edition: 6th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston McGraw-Hill 1998
Availability: Items available for loan: Central Library Allama Iqbal Open University Islamabad (1)Call number: 658.802 CRS. Regional Library D.I.Khan (1)Call number: 658.802 CRS.

11.
Strategic marketing management cases BOOK by
Edition: 6th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston McGraw-Hill 1998
Availability: Items available for loan: Regional Library D.I.Khan (1)Call number: 658.802 CRS.

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