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1. Applications in basic marketing : clippings from the popular press

by Perreault, William D; McCarthy, Jerome E. (jt.auth).

Edition: 5th ed. Publisher: Boston: Irwin Professional Publishing, 1994Availability: No items available

2. Managerial economics and business strategy

by Baye, Michael R.

Edition: 2nd ed. Publisher: Chicago : Irwin Professional Publishing, 1997Availability: No items available


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