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1.
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Marketing BOOK a managerial introduction
by Gandhi, J. C.
Material type:  Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi Tata McGraw-Hill 1993Availability: No items available Checked out (1).
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2.
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Marketing management analysis, planning, implementation and control
by Kotler, Philip.
Edition: 7thMaterial type: Book Publisher: New Delhi Prentice-Hall of India 1993Availability: Items available for loan: Regional Library D.I.Khan (1). Location(s): General Stacks 658.8 KOM.
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3.
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Marketing
by Evans, Joel R.
Edition: 4thMaterial type: Book Publisher: New York Macmillan 1990Availability: Items available for loan: Regional Library D.I.Khan (2), Regional Library Mianwali (1). Location(s): General Stacks 658.8 EVM, General Stacks 658.8 EVM.
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4.
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Essentials of modern marketing
by Banerjee, Mrityunjoy.
Edition: 2nd Publisher: New Delhi: Oxford & IBH Publishing, 1988Availability: Items available for loan: Central Library AIOU Islamabad (1). Checked out (1). Location(s): General Stacks 658.8 MRE.
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5.
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Marketing salesmanship and advertising BOOK
by Sontakki, C. N.
Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi Kalyani 1979Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.8 SOM.
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6.
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Promotional strategy
by Engel, James F;
Wales, Hugh G;
Warshaw, Martin R.
Edition: 3rdMaterial type: Book Publisher: Homewood, Illinois: Richard D. Irwin, 1975Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.834 ENP.
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7.
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Advertising : Its role in modern marketing
by Dunn, S. Watson;
Barben, Arnold M.(jt.auth).
Edition: 5thMaterial type: Book Publisher: Chicago: Dryden Press, 1982Availability: Items available for loan: Regional Library D.I.Khan (2). Location(s): General Stacks 659.1 DUA.
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8.
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Industrial publicity
by Hart, Norman A.
Material type: Book Publisher: London: Cassell/Associated Business Programmes, 1971Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 659.1 HAI.
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9.
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Advertising procedure
by Kleppner, Otto.
Edition: 6th ed. Publisher: New Jersey, Englewood, 1973Availability: Items available for loan: Central Library AIOU Islamabad (2). Location(s): General Stacks 659.1 KLA.
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10.
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Psychological processes and advertising effects : Theory, research, and applications
by Alwitt, Linda F.(ed.);
Mitchell, Andrew A.(ed.).
Material type: Book Publisher: Hillsdale, N. J: Lawrence Erlbaum, 1985Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 659.1019 PSY.
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11.
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Fundamentals of advertising research
by Fletcher, Alan D;
Bowers, Thomas A.(jt. auth).
Edition: 3rd EditionMaterial type: Book Publisher: California: Wadsworth, 1988Availability: Items available for loan: Central Library AIOU Islamabad (2), Regional Library D.I.Khan (2). Location(s): General Stacks 659.1072 FLF, General Stacks 659.1072 FLF.
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12.
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Advertising
by Norris, James S.
Edition: 3rd EditionMaterial type: Book Publisher: New Delhi: Prentice-Hall, 1984Availability: No items available Checked out (1).
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13.
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Cases in advertising
by Weilbacher, William M.
Material type: Book Publisher: New York: Macmillan, 1981Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 659.20973 WEC.
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14.
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Contemporary advertising
by Bovee, Courtland L;
Arens, Wiliam F.
Material type: Book Publisher: Home Wood: Richard D. Irwin, 1982Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 659.1 BOC.
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15.
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Advertising fundamentals
by Burton, Philip Ward;
Miller, J. Robert (jt. auth.).
Edition: 2nd ed.Material type: Book Publisher: Ohio: Grid, 1976Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 659.1 BUA.
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16.
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Creative advertising : theory and practice
by Moriarty, Sandra E.
Material type: Book Publisher: New Jersey: Prentice-Hall, 1986Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 659.1 MOC.
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17.
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The practice of advertising
by Hart, Norman A;
O' Connor, James(ed).
Edition: 2nd Ed.Material type: Book Publisher: London: Heinemann, 1983Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 659.1 PRA.
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18.
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Advertising
by Runyon, Kenneth E.
Edition: 2nd ed.Material type: Book Publisher: Columbus: Charles E. Merrill Publishing Company, 1984Availability: Items available for loan: Central Library AIOU Islamabad (1). Checked out (1). Location(s): General Stacks 659.1 RUA.
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19.
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The role advertising : a book of readings
by Fryburger, Enon (ed.);
Sandage, C. H. (ed.).
Material type: Book Publisher: Illinois: Richard D. Irwin, 1960Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 659.1 SAR.
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20.
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Advertising management
by Aaker, David A;
Myers, John G.
Edition: 3rd EditionMaterial type: Book Publisher: New Delhi: Prentice Hall, India, 1989Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 659.112 AAA.
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