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1. Horse sense : the key to success is finding a horse to ride

by Ries, Al; Trout, Jack (jt. auth.).

Material type: book Book Publisher: New York: McGraw-Hill; 1991Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 650.14 RIH.

2. Fundamentals of financial management

by Prasanna Chandra.

Material type: book Book Publisher: New Delhi: Tata MaGraw-Hill, 1993Availability: Items available for loan: Central Library AIOU Islamabad (1), Regional Library Gilgit (1). Location(s): General Stacks 658.4 PRF, General Stacks 658.4 PRF.

3. Investment appraisal and financing decisions : a first course in financial management

by Lumby, Stephen.

Edition: 3rd ed.Material type: book Book Publisher: London: English Language Book Society, 1988Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.403 LUI.

4. Successful international marketing begins at home : an introduction marketing for Pakistani exporters

by Banting, Peter M.

Material type: book Book Publisher: Karachi: Export promotion bureau, 1987Availability: Items available for reference: Central Library AIOU Islamabad [658.8 BAS] (2 ). Location(s): Reference 658.8 BAS.

5. Marketing

by Berkowitz, Eric N; Kerin, Roger A. (jt. auth); Rudelius, William (jt. auth).

Edition: 2nd ed.Material type: book Book Publisher: Homewood: Irwin, 1989Availability: Items available for loan: Regional Library D.I.Khan (2). Location(s): General Stacks 658.8 BEM.

6. Marketing Creating Value for Customers

by Gilbert A. Churchill, Jr. J. Paul peter; William R. Davidson.

Material type: book Book Publisher: BOSTON IRWIN 1995Availability: Items available for loan: Regional Library D.I.Khan (1). Location(s): General Stacks 658.8 GIM.

7. Marketing

by Berkowitz, Eric N; Kerin, Roger A. (jt. auth); Rudelius, William (jt. auth).

Edition: 2nd ed.Material type: book Book Publisher: Homewood Illinios: Irwin, 1989Availability: Items available for loan: Central Library AIOU Islamabad (1), Regional Library Mianwali (1). Location(s): General Stacks 658.8 BEM, General Stacks 658.8 BEM.

8. Marketing : concepts and strategy

by Bell, Martin L.

Material type: book Book Publisher: Boston: Houghton Mifflin, 1966Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.8 BEM.

9. Introductory Marketing

by Edward W. Smykay, Joan Breibart.

Material type: book Book Publisher: New York Macmillan com 1971Availability: Items available for loan: Regional Library D.I.Khan (1). Location(s): General Stacks 658.8 EDI.

10. Views of marketing : a reader

by French, Warren A; Gates, Roger H; Sekely, William S.

Publisher: New York: Harper & Row, 1979Availability: Items available for loan: Central Library AIOU Islamabad (3). Location(s): General Stacks 658.8 FRV.

11. Marketing institutions and economic development

by Ghulam Rasul Chaudhry.

Material type: book Book Publisher: Lahore: Oxford Univerity Press, 1975Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.8 GHM.

12. Marketing management

by Guiltinan, Joseph P; Massy, William F. (jt. auth).

Material type: book Book Publisher: New York: McGraw-Hill, 1982Availability: Items available for loan: Regional Library D.I.Khan (1). Location(s): General Stacks 658.8 GUM.

13. Basic Marketing : a managerial approach

by Jerome McCarthy, E; Perreault, William D. (jt. auth).

Edition: 7th ed. Publisher: Homewood: Irwin, 1987Availability: Items available for loan: Central Library AIOU Islamabad (2), Regional Library D.I.Khan (1). Location(s): General Stacks 658.8 MCB, General Stacks 658.8 JEB.

14. Principles of marketing

by Kinnear, Thomas C; Bernhardt, Kenneth L. (jt. auth).

Material type: book Book Publisher: Glenview: Scott, Foresman and Company, 1983Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.8 KIP.

15. Marketing management : analysis, planning, implementation, and control (Code No. 573)

by Kotler, Philip.

Edition: 6th ed.Material type: book Book Publisher: Englewood Cliffs: Prentice-Hall, 1988Availability: Items available for loan: Central Library AIOU Islamabad (2). Location(s): General Stacks 658.8 KOM.

16. Marketing management : analysis, planning and control

by Kotler, Philip.

Edition: 5th ed.Material type: book Book Publisher: London: Prentice-Hall International, 1984Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.8 KOM.

17. Principles of marketing BOOK

by Kotler, Philip.

Edition: 2ndMaterial type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi Prentice-Hall 1985Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.8 KOP.

18. Marketing :a fresh approach

by Maxwell, Robert G.I.

Material type: book Book Publisher: London: Pan Books, 1983Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.8 MAM.

19. Marketing essentials : student guide

by philip kotler.

Material type: book Book Publisher: Georgia: LOMA' 1985Availability: Items available for loan: Central Library AIOU Islamabad (1), Regional Library D.I.Khan (1). Location(s): General Stacks 658.8 MAR, General Stacks 658.8 MAR.

20. Basic marketing : a managerial approach

by McCarthy, E. Jerome; Perreault, William D.(jt. auth).

Edition: 7th Publisher: Homewood: Richard D. Irwin, 1981Availability: Items available for loan: Central Library AIOU Islamabad (3). Location(s): General Stacks 658.8 DAB.


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