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1.
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Successful international marketing begins at home : an introduction marketing for Pakistani exporters
by Banting, Peter M.
Material type:  Book Publisher: Karachi: Export promotion bureau, 1987Availability: Items available for reference: Central Library AIOU Islamabad [658.8 BAS] (2 ). Location(s): Reference 658.8 BAS.
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2.
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Marketing management
by Guiltinan, Joseph P;
Massy, William F. (jt. auth).
Material type: Book Publisher: New York: McGraw-Hill, 1982Availability: Items available for loan: Regional Library D.I.Khan (1). Location(s): General Stacks 658.8 GUM.
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3.
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Marketing management : analysis, planning, implementation, and control (Code No. 573)
by Kotler, Philip.
Edition: 6th ed.Material type: Book Publisher: Englewood Cliffs: Prentice-Hall, 1988Availability: Items available for loan: Central Library AIOU Islamabad (2). Location(s): General Stacks 658.8 KOM.
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4.
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A preface to marketing management
by Peter, J. Paul;
Donnelly, James H. (jt.auth);
Tarpey, Lawrence X. (jt.auth).
Edition: Revised Publisher: Plano, Texas: Business Publications, 1982Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.8 PEP.
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5.
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Marketing in an age of change :an introduction
by Udell, Jon G.
Material type: Book Publisher: New York: John Wiley, 1981Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.8 UDM.
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6.
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The management of marketing
by Wilson, Mike.
Material type: Book Publisher: Hampshire: Gower, 1980Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.8 WIM.
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7.
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Essentials of marketing : Study Guide
by Feinberg, Barbara Jane.
Material type: Book Publisher: New York: Macmillan, 1984Availability: Items available for loan: Regional Library D.I.Khan (1). Location(s): General Stacks 658.8 FEE.
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8.
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Export Channel Management
by Hartley, Robert.
Material type: Book Publisher: Karachi Export Promotion Bureau 1987Availability: Items available for reference: Central Library AIOU Islamabad [658.8 HAE] (1 ). Location(s): Reference 658.8 HAE.
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9.
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Getting paid : managing your money
by Hall, R. Duvane.
Material type: Book Publisher: Karachi: Export promotion bureau, 1987Availability: Items available for reference: Central Library AIOU Islamabad [658.8 HAG] (2 ). Location(s): Reference 658.8 HAG.
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10.
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Principles of marketing
by Lamb, Charles W;
Hair, Joseph F. [jt.athr.];
McDaniel, Carl.
Material type: Book Publisher: Cincinnati, Ohio: South-Western, 1992Availability: Items available for loan: Central Library AIOU Islamabad (1), Regional Library D.I.Khan (1). Location(s): General Stacks 658.8 LAP, General Stacks 658.8 LAP.
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11.
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The world of international business
by Ross, Randoloph E.
Material type: Book Publisher: Karachi: Export promotion brueau, 1987Availability: Items available for reference: Central Library AIOU Islamabad [658.8 ROW] (2 ), Regional Library Faisalabad [658.8 ROW] (1 ). Location(s): Reference 658.8 ROW, General Stacks 658.8 ROW.
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12.
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Marketing for managers
by Webster, Frederick E.
Publisher: New York: Harper & Row, 1974Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.8 WEM.
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13.
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Marketing management cases :planning and executing marketing strategy
by Weilbacher, William M.
Edition: 4th Publisher: New York: Macmillan, 1986Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.8 WEM.
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14.
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Marketing management : a strategic planning approach
by Buell, Victor P.
Material type: Book Publisher: New York: McGraw-Hill, 1984Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.802 BUM.
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15.
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Marketing management
by Tull, Donald S;
Kahle, Lynn R. (jt. auth).
Material type: Book Publisher: New York: Macmillan Publishing, 1990Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.802 TUM.
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16.
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Marketing management cases : planning and executing marketing strategy
by Weilbacher, William M.
Material type: Book Publisher: London: The Macmillan Company/Collier-Macmilan, 1970Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.802 WEM.
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17.
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Marketing research : information for decision making
by Cox, Eli P III.
Material type: Book Publisher: New York:; Harper & Row, 1979Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.83 COM.
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18.
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A preface to marketing management
by Peter, J. Paul;
Donnelly, James H. (jt.auth);
Tarpey, Lawrence X. (jt.auth).
Material type: Book Publisher: Plano, Texas: Business Publication, 1982Availability: Items available for loan: Central Library AIOU Islamabad (2). Location(s): General Stacks 658.8 PEP.
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19.
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International marketing management
by Jain, Subhash C.
Edition: 5thMaterial type: Book Publisher: Ohio: South-Western College Publishing, 1996Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.848 JAI.
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20.
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Cases in strategic marketing management
by Vincze, Julian W;
Anderson, Carol H.
Material type: Book Publisher: Boston: Houghton Mifflin Company, 2000Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.8 VIC.
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